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Course content
How to build your clients' base by matching business advantages to niche opportunities
Lesson 1: What are business strengths and how to find them to build a client base5 m 16 s- Lesson 2: What are business opportunities and how to find them to create a client base5 m 29 s
- Lesson 3: How to utilize business strengths to harness its opportunities5 m 44 s
First worksheet of defining your best clients course: Identification of your business
Summary quiz of videos 1 to 3
- Lesson 4: What is a product differentiation Free4 m 10 s
- Lesson 5: Why is product differentiation so important to establish a client base7 m 7 s
- Lesson 6: Differentiation by innovation4 m 30 s
- Lesson 7: Differentiation by characterization3 m 31 s
- Lesson 8: Differentiation by product value5 m
- Lesson 9: Differentiation by integrating two or more product characterizations4 m 30 s
- Lesson 10: Differentiation by product design4 m 35 s
- Lesson 11: Differentiation by subtracting a common product shortcoming4 m 57 s
- Lesson 12: Differentiation by business model6 m 30 s
- Lesson 13: Differentiation by price7 m 26 s
- Second worksheet of defining your best clients course: The product differentiation
- Summary quiz of videos 4 to 13
- Lesson 14: What is a market niche4 m 53 s
- Lesson 15: Why is it so important to find a niche3 m 52 s
- Lesson 16: How to find a niche to build a client base6 m 12 s
- Lesson 17: Strategy one to find the most suitable niche in your business to create a client base6 m 26 s
- Lesson 18: Strategy two to find the most suitable niche in your business to establish a client base7 m 26 s
- Lesson 19: How to analyze the data of the most suitable niches7 m 11 s
- Third worksheet of defining your best clients course: Locating the most profitable niches
- Summary quiz of videos 14 to 19