How to build your clients' base by matching business advantages to niche opportunities

Duration 1 h 53 m 12 s

Available 365 days

Price

$ 69
How to build your clients' base by matching business advantages to niche opportunities

About Course

The current market is quickly changing, and many small businesses, freelancers and entrepreneurs are struggling to keep up. This happens because they don't know how to differentiate their businesses and products, which leads to a lack of marketing opportunities. This might be devastating for businesses, as they don't find the right customers. It is not surprising that some research finds it to be one of the main reasons, why most businesses close in the first 10 years.

 

There are a few things business owners need to do in order to thrive in today’s competitive economy. One of these is knowing their strengths and how to use them to differentiate their products. Then, they need to look for marketing niche opportunities that complement their unique selling proposition. By doing this, businesses can build their own client base.

 

These are the topics we'll discuss in the upcoming course. We'll charm you with understanding what your business strengths and marketing opportunities are. Then, how to utilize the business strengths to seize marketing opportunities. In the next part, we'll elaborate on 8 types of differentiations, when and how to utilize them. In the last part, we'll expand on finding your most profitable niches. Hence, you can match your product differentiations to your ideal clients.

 

At the end of the course, you should be able to answer the question: how to build your client base by matching business advantages to niche opportunities. Meaning, you should know how to harness your business strengths to create your differentiations. Then, use it to address niche marketing needs.

Course content

videoA quick overview of what you will gain from learning this course4 m 42 sFree
videoLesson 1: What are business strengths and how to find them to build a client base5 m 16 s Start
videoLesson 2: What are business opportunities and how to find them to create a client base5 m 29 s Start
videoLesson 3: How to utilize business strengths to harness its opportunities5 m 44 s Start
videoFirst worksheet of defining your best clients course: Identification of your business Start
videoSummary quiz of videos 1 to 3 Start
videoLesson 4: What is a product differentiation4 m 10 sFree
videoLesson 5: Why is product differentiation so important to establish a client base7 m 7 s Start
videoLesson 6: Differentiation by innovation4 m 30 s Start
videoLesson 7: Differentiation by characterization3 m 31 s Start
videoLesson 8: Differentiation by product value5 m Start
videoLesson 9: Differentiation by integrating two or more product characterizations4 m 30 s Start
videoLesson 10: Differentiation by product design4 m 35 s Start
videoLesson 11: Differentiation by subtracting a common product shortcoming4 m 57 s Start
videoLesson 12: Differentiation by business model6 m 30 s Start
videoLesson 13: Differentiation by price7 m 26 s Start
videoSecond worksheet of defining your best clients course: The product differentiation Start
videoSummary quiz of videos 4 to 13 Start
videoLesson 14: What is a market niche4 m 53 s Start
videoLesson 15: Why is it so important to find a niche3 m 52 s Start
videoLesson 16: How to find a niche to build a client base6 m 12 s Start
videoLesson 17: Strategy one to find the most suitable niche in your business to create a client base6 m 26 s Start
videoLesson 18: Strategy two to find the most suitable niche in your business to establish a client base7 m 26 s Start
videoLesson 19: How to analyze the data of the most suitable niches7 m 11 s Start
videoThird worksheet of defining your best clients course: Locating the most profitable niches Start
videoSummary quiz of videos 14 to 19 Start
videoA quick walk through of what we have learned and a surprise3 m 45 s Start
certificate

Pass the quiz to get a certificate

Subject

Final quiz for the course defining your best clients

Pass the quiz
ori dror

ori dror

Course Instructor