About Course
The current market is quickly changing, and many small businesses, freelancers and entrepreneurs are struggling to keep up. This happens because they don't know how to differentiate their businesses and products, which leads to a lack of marketing opportunities. This might be devastating for businesses, as they don't find the right customers. It is not surprising that some research finds it to be one of the main reasons, why most businesses close in the first 10 years.
There are a few things business owners need to do in order to thrive in today’s competitive economy. One of these is knowing their strengths and how to use them to differentiate their products. Then, they need to look for marketing niche opportunities that complement their unique selling proposition. By doing this, businesses can build their own client base.
These are the topics we'll discuss in the upcoming course. We'll charm you with understanding what your business strengths and marketing opportunities are. Then, how to utilize the business strengths to seize marketing opportunities. In the next part, we'll elaborate on 8 types of differentiations, when and how to utilize them. In the last part, we'll expand on finding your most profitable niches. Hence, you can match your product differentiations to your ideal clients.
At the end of the course, you should be able to answer the question: how to build your client base by matching business advantages to niche opportunities. Meaning, you should know how to harness your business strengths to create your differentiations. Then, use it to address niche marketing needs.